Now with ML-powered churn prediction

Other tools track clicks. We track frustration.

Know when users are struggling before they churn. Zero-code frustration detection, intelligent signals, and automated actions — all from a single lightweight SDK.

app.stickly.io/dashboard

Active Users

12,847

+14%

Events Today

284K

+8%

Frustration Score

23

-11%

Churn Risk

4.2%

-2.1%

Signals Matched

Stuck on Setup
Ready to Buy
Feature Drop-Off

Analytics tools tell you what happened.
Stickly tells you why users leave.

Traditional analytics tracks page views and clicks. But by the time you see a dip in retention, users have already churned. Stickly detects frustration signals in real-time — rage clicks, dead clicks, hesitation, form abandonment — and triggers automated actions before it's too late.

Detect frustration early

Auto-capture 20+ frustration signals: rage clicks, dead clicks, cursor thrashing, hesitation, and more. No manual tagging needed.

Act before they churn

Set up intelligent signals with conditions and actions. Send emails, trigger webhooks, or tag users automatically when frustration spikes.

Predict what's next

ML-powered churn risk and conversion scores. Know which users need attention and which are ready to upgrade — before they tell you.

Features

Everything you need to understand and retain users

From automatic behavior capture to ML predictions — a complete retention intelligence stack.

SDK

Zero-Code Frustration Detection

Rage clicks, dead clicks, cursor thrashing, hesitation, form abandonment, JS errors, slow requests — all captured automatically with our lightweight SDK.

Analytics

Real-Time Frustration Score

Every user gets a live frustration score from 0-100 computed from 20+ behavioral signals. Spot struggling users instantly on your dashboard.

Automation

Signals & Automations

Build conditional rules with our visual builder. When a user matches — send an email, fire a webhook, tag them, or push an in-app message.

AI

ML Churn Prediction

Machine learning models score each user for churn risk and conversion likelihood, with confidence levels and contributing factors explained.

Analytics

Feature Adoption Analytics

See which features stick and which get abandoned. Track adoption rates, usage trends, and correlate feature usage with retention.

Retention

Lifecycle Tracking

Automatic lifecycle stages — new, active, resurrected, at-risk, dormant, churned. Retention cohorts with Day 1, 7, 14, and 30 rates.

How It Works

Up and running in minutes, not weeks

01

Drop in the SDK

Add two lines to your app. Our browser SDK auto-captures frustration signals, page views, sessions, and errors. Or use the Node.js SDK for server-side events.

<script src="https://cdn.stickly.io/sdk.js"></script>
<script>
  stickly.init({
    apiKey: "sk_live_...",
    behavior: true,
    autoTrack: true
  });
</script>
02

Set up signals

Use our visual builder or templates to define conditions. Combine event counts, trait matches, frustration scores, and time windows into powerful rules.

// Signal: "Stuck on Setup"
{
  conditions: [
    { type: "event_occurred",
      event: "Setup Started",
      window: "3d" },
    { type: "event_count",
      event: "Setup Completed",
      operator: "eq", value: 0 }
  ],
  actions: [
    { type: "send_email",
      template: "setup-help" },
    { type: "tag_user",
      traits: { needs_help: true } }
  ]
}
03

Watch retention improve

Stickly continuously evaluates signals, runs ML predictions, and executes actions. You get a dashboard with lifecycle stages, retention cohorts, and feature adoption — all updated in real-time.

// Dashboard metrics
{
  active_users: 12847,
  avg_stickiness_7d: 0.72,
  churn_rate: "4.2%",
  retention: {
    day_1: "82%",
    day_7: "64%",
    day_30: "41%"
  },
  frustration_signals_today: 847,
  automations_triggered: 124
}

Integrations

Works with your existing stack

Already tracking events elsewhere? Forward them to Stickly with our ingest adapters. No data migration needed.

M

Mixpanel

Forward Mixpanel events directly to Stickly

P

PostHog

Ingest PostHog webhook events into your pipeline

P

Pendo

Sync Pendo track data with Stickly signals

S

Shopify

Track app installs, subscriptions, and shop updates

W

Webhooks

Send data anywhere with outbound webhooks

E

Email (SES)

Trigger emails from signals via your verified domain

Developer-First

Two SDKs. Full flexibility.

Our browser SDK auto-captures frustration signals and behavior. The Node.js SDK handles server-side events with batching, retries, and graceful shutdown. Both are lightweight and fully typed.

TypeScript-first with full type safety
Auto-batching with retry logic
BrowserNode.js
import Stickly from "@stickly/sdk";

stickly.init({
  apiKey: "sk_live_...",
  behavior: true,      // frustration detection
  autoTrack: true       // page views, sessions
});

// Identify your user
stickly.identify("user_123", {
  email: "jane@company.com",
  plan: "pro",
  company: "Acme Inc"
});

// Track custom events
stickly.track("Feature Activated", {
  feature: "dashboard-v2",
  source: "onboarding"
});

Pricing

Start free. Scale as you grow.

Transparent plans for every stage. Talk to us to find the right fit.

Free

$0forever

For side projects and early-stage startups

Get Started
  • 1,000 monthly tracked users
  • 10,000 events/month
  • Frustration detection
  • 5 signals
  • 7-day data retention
Most Popular

Pro

$49/month

For growing SaaS products

Schedule a Demo
  • 10,000 monthly tracked users
  • 1M events/month
  • All frustration signals
  • Unlimited signals & automations
  • ML churn prediction
  • Email & webhook actions
  • 90-day data retention
  • Priority support

Enterprise

Custom

For teams needing scale and compliance

Contact Sales
  • Unlimited users & events
  • Custom data retention
  • SSO / SAML
  • Dedicated support
  • SLA guarantee
  • Data warehouse export
  • Custom integrations

Stop guessing. Start understanding.

Join hundreds of SaaS teams using Stickly to detect frustration, predict churn, and retain more users — automatically.